Once your targeted accounts have been shortlisted, they need to be engaged over a long period of time. Nobody prefers direct marketing and aggressive advertising. You need to establish an ongoing dialogue with individual accounts so that they become receptive to your messages and then ultimately, respond positively to your business propositions. Being one of the top ABM Agencies, we use lead nurturing as the basic account based marketing tactics that are sustainable over a long period of time instead of less effective push marketing.

With our targeted account-based marketing we can help you reduce costs and optimize effort. When you use account-based marketing you reduce resource wastage because instead of throwing darts in the darkness, you are focusing your marketing upon individuals who are already ready, or who may be ready in near future, to buy from you. For example, if you are promoting hair grooming products, we will make sure that only those consumers are targeted who have hair and who have shown interest in such grooming products (just an example).

Although you might be selling a set number of products, every account/consumer may have individual needs. Our marketing experts can advise you on which products and services to select to target individual accounts, bringing you more success in the process. Our account based marketing agency team will use historical data and our interactions with your targeted accounts to give you a precise idea of which products to select for which accounts.

Our team of marketing experts will work in close consultation with you or your representatives to draw clear goals and measurement metrics. We are one of the top account based marketing companies in the USA. We use advanced account-based marketing tools to allow tracking individual accounts through their entire sales funnel journey right up till they make the purchase and the next round of marketing kicks off.