PPC Management Strategy

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Multichannel PPC Management

Although PPC ads are the surest way to getting the most targeted traffic to your website, they are fraught with chances of spending too much and getting too little. Too many channels and too many adoptions coupled with multiple keywords targeting multiple audiences, it can become quite chaotic in no time. For Optimizing Google Ads, we use our massive experience and IT tools to precisely monitor multiple channels covering multiple keywords.


Keyword Research And Placement

Which keywords prompt your target audience to click your retargeting ads or lead generation ads or shopping ads, Youtube Ads, Display ads and then not just click, but also purchase from you? It takes market knowledge and experience to invest money on just the right keywords. Right placement of the right keywords has a big impact on your conversion rate as well as the money that you spend on individual PPC channels. Being one of the Best PPC Advertising Companies in the USA, we will closely study your business, your audience, the behavior of your audience on different channels, and then accordingly zero-in on the right keywords.


Landing Page Design, Testing And Optimization

Every PPC Marketing campaign must have a unique landing page because all the people who click on your advertisement will be landing on that page. Once people have clicked the link, it is the power of your landing page that achieves the remaining business for you. How targeted, focused and optimized is your landing page? We will use A/B testing, copy optimization and advanced analytics tools to make sure that your landing page gives you the maximum ROI when people land on it through your PPC campaign.


Real-Time Auditing Of Individual PPC Campaigns

The dynamics of individual PPC advertising campaigns are constantly changing. Something giving you optimal results right now may not perform well in the coming days or coming weeks due to constantly changing user behavior and latest trends. We have our finger on the pulse of every changing technological and customer trend on the Internet using our experience and analytical tools. We can perform real-time auditing of your ongoing PPC campaigns to keep them up to the mark and deliver their maximum.


Managing Re-marketing PPC Campaigns

Remarketing Google Ads campaigns are different from the straight-up PPC campaigns. These campaigns target those people who have either visited your website previously and hence, have shown some interest in your products or services, or they have already clicked one of your ads but haven’t yet done business with you. They’re familiar with your business but they haven’t yet committed, so, you need to keep the flame of their interest burning through our Pay Per Click Marketing strategies. This is where our experienced PPC Expert team can help you. Through strategic ad copy and informative graphics, we will keep your business proposition in front of the right audience through the right channel targeting in our PPC Services.


Geo-Granularity – The Right Keyword For The Right Geolocation

When you’re targeting an international audience through your PPC campaigns people in different countries and even in a different location within the same country may use different keywords or different language patterns to search for the same business. We are the best PPC Company in USA & India using advanced tools to find multiple combinations of keywords and search terms to help you compile the words and phrases used in different geographic regions to improve your paid search conversion rate and bring down your costs at the same time.


Ongoing PPC Bid Management

As we all know, most of the PPC campaigns, in almost every platform, work on the bidding system. The higher you pay, the higher your ads appear among multiple ads. The bidding system needs to be monitored round-the-clock because sometimes, you end up paying more for the same position simply because you are not closely monitoring your placements. Our Google Ads Specialists will keep a close watch on where your ads appear and then make adjustments to your bids to drastically bring down your PPC cost by improving your quality score and ad rank. This is an ongoing process which is highly crucial to keeping your advertising budget going out of control.


Conversion & Call Tracking

Eventually, everything boils down to your conversion rate. How many people are clicking your ads? How many people are using the phone number mentioned in your PPC ad to call you? We will keep on tweaking your ad campaigns to enable a maximum number of people to click your ads, come to your landing page and call you from the number listed in your ad campaign.


ROI-Boosting PPC Campaign Management

A better ROI vis-à-vis your Google Ads management means a higher click-through ratio for a lower investment. The good thing is, with proper and ongoing management, monitoring and auditing, this can be achieved with definitive success. Our ongoing auditing, continuous monitoring, ad copy tweaking and testing and retesting will ensure that your every PPC campaign gives you a higher ROI.


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