Google Search Optimization

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Google-Recommended Optimization Approach

Google wants your website to rank well so that it’s easier for people who need your products and services to find them. It has a long list of guidelines to help you rank well. Better Search engine rankings Optimization will be done following all the guidelines. DCI, over years of optimizing websites, has gained undisputed insights into the vast compilation of Google recommendations to ensure highest rankings for our clients.


Optimization/Improvement Of Website Structure

This is one of the biggest deciding factors when Google is evaluating and ranking your website. Your website structure helps Google’s algorithm to understand exactly what you are trying to communicate and consequently, what needs to be highlighted through the search engine results for selected search terms. Our experienced team of optimization experts will carefully go through your existing website structure and make improvements for smooth crawling and indexing of your content. We will improve your crawlability further by creating highly structured and up-to-date site maps. Then, we will utilize the Google Search Engine Optimization Techniques to reach your goal.


High-Level Keyword Analysis

Keywords are pivotal in Google Search Engine Optimization. When people are searching for what you can offer, they’re using search terms, better known as keywords. People may use different keywords or phrases for the same search intent, and they may use the same keywords for different search intents. It’s a highly complex web of possibilities and probabilities but a high level of keyword analysis can help you optimize your content just for the right keywords to enjoy higher search engine rankings. We will use state-of-the-art keyword analysis tools to find you the keywords people actually use rather than depending on guesswork.


Local Optimization To Beat The Local Competition

With most of your prospective customers and clients using mobile search to quickly lookup local businesses and services it is very important that your listings appear at the top. Local terms, local lingo and local landmarks along with the focus on the keywords associated with your business can greatly improve your google local SEO rankings. We will use Google my business optimization expertise to bring your business at the top of the search results in no time.


Optimizing For The Featured Snippets Section Of Google

Links featured in the Featured Snippets section of Google lap up 33% more traffic than the rest of the links appearing on the first page. Featured Snippets are those rectangular spaces at the top of the search result pages that highlight the important portion of the featured link. Our team will provide effective Google Seo Services with highly focused on semantic and content-optimization-based changes to your website to help your links get featured in Google’s Featured Snippets section.


Voice Search Optimization

More and more people are using voice to search for information on their mobile phones. Devices like Google Home and Amazon Echo are further encouraging people to look for information using voice command, something like “Hey Google, find a salon near me”. Our Google Search Engine Optimization experts will analyze your existing content and make new suggestions to improve your rankings for voice search.


Optimization For Google’s RankBrain And Neural Algorithms

Google’s RankBrain is known to have around 30% impact on your overall rankings and hence, it is one of the most important factors that decide how well or badly your links appear on search result pages. Google’s RankBrain is a set of algorithms that takes into account user behaviour to decide your rankings. What do people do when they find your link on Google, click your link and go to your website? Do they immediately leave your website? Do they come back to Google and carry on the same search? Or their need for information is satisfied on your website? These and many more factors can have a lasting impact on your rankings.


Video Optimization

If you plan to use video marketing to promote your business, it is very important that people are able to find your videos on Google. Although the content within the videos itself doesn’t decide your rankings, how people interact with your video and the sort of textual content you have surrounded your video with can have a big impact. Our Google SEO optimization experts will make sure that your videos rank well on Google and YouTube.


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